elz

I haven't been watching a lot of live tv on CBS lately, so I don't know how long these have been running, but I happened to see a commercial for the Grammy Awards (there are a few of them up there) that was a montage of YouTube clips of people singing/performing/dancing to "Poker Face", ending with the tag line, "We're All Fans".

(There also seems to be a "I Gotta Feeling Lip-Dub Contest" at CBS.)

Which... I mean it certainly caught my attention more than a regular ad would have, but does anyone else find that kind of ironic as an advertising strategy for a music industry awards show? They're not exactly on the leading edge of "user generated content, yay!", to put it mildly, and EMI is suing Vimeo for allowing people to upload exactly these kinds of videos. And you'll get bounced by YouTube's filters if the record label that owns the song doesn't want to let videos that use it through. And OK Go is currently protesting EMI's decision to prevent embedding of their new video via YouTube. (And they're the band!) Etc., etc.

Anyway, I found that amusing. And hey, think they paid any of those YouTube performers for their work?