Hi Tim,nnThanks for an informative post.nnSince we've had a few days to disget this latest update here are a couple of my thoughts.nnThe places update through some testing does seem to be placing more of an influence on traditional meta data. Those that would keyword stuff their places listing seem to have had success through the new system. I think you're right to comment on the incorporation of the places algorithm being an issue and SEOs the world should benefit short term in exploiting this loophole to page one.nnFor service companies that are based outside of the major cities but service them this model just does not suit. Yes the PPCers amongst us can geographically target through location based DKI campaigns but with the right hand map obscuring ads this could prove fruitless unless you're position 1-3.nnThe recent addition of Google Boost in the US that should hopefully role out globally does nicely mimic the new places listings. Hopefully the similarities in appearance will prove a great new tool in the PPC armoury.nnGoogle local searches will put more small companies on page one that have never been there before. These companies not often on the internet radar should benefit greatly and may start to consider the net a new avenue in which to take their advertising. Be it PPC or investing in SEO. Google's new additions to the AdWords world like the Small Business Center shows new efforts in targeting new smaller business and Google Local search is a nice big hook to catch them all.